Industry
Client
Global Friends
Service
Date
2023
The first capsule of Global Friends, “As High”, is a tribute to creativity, ambition, and community. The limited collection included caps, four t-shirts, premium socks, and exclusive accessories, all designed with bold yet minimal aesthetics and cohesive color variations in white, navy blue, and gray, creating a unified visual identity across the entire product line.
Led the project from concept to production, overseeing creative direction, illustration design, and brand identity development. Garments and caps were created entirely from scratch, integrating custom branding elements into every detail — including embroidery, label placement, materials, and construction — ensuring a cohesive and distinctive product language across the collection while translating the visual identity into tangible products with strong aesthetic consistency, clarity, and overall brand coherence.
Managed communication with international suppliers, production testing, and quality refinement to achieve higher manufacturing standards. The project included limited-edition pins designed specifically for the drop, along with packaging development and user experience considerations. This process strengthened my expertise in end-to-end product creation, combining branding, manufacturing coordination, and market execution while ensuring consistency between design vision and production quality.
