VERDEAURA
Industry
Wellness & Digital
Branding
Client
Service
Brand Strategy
Date
2025
VerdeAura is a conceptual wellness and cosmetic brand developed as a final university semester project, focused on holistic beauty, sustainability, and conscious self-care. The project explored brand positioning, visual identity, and digital communication through educational content strategies and product-focused storytelling, proposing launch campaigns adapted for international expansion across multiple markets.
The project focused on developing the brand from concept to execution, including visual identity design, content strategy, social media direction, and digital applications. Research-driven insights informed the aesthetic language, typography, color system, and narrative tone, ensuring consistency between brand values, user perception, and positioning. A product-education carousel was designed to communicate benefits while encouraging purchase intent, alongside launch visuals adapted for different international markets.
The process required translating strategic positioning into tangible communication assets, combining branding, storytelling, and digital marketing thinking across multiple touchpoints. Launch posts introduced the brand in three new markets, reinforcing scalability and adaptability of the visual system. This experience strengthened my ability to build brand ecosystems from the ground up, integrating research, creativity, and user-centered design into cohesive solutions with expansion potential.
