Industry
Education
Client
GOS
Service
Brand Identity
Date
2017
This project focused on developing the visual identity and communication materials for Grupo Orientación y Sentido (GOS), a Mexican civil association dedicated to vocational guidance for high school students. The work included designing the institutional logo and a flexible visual system used across informational materials, presentations, and instructional documents that support the organization’s orientation process.
The project focused on developing the brand identity and communication assets for the organization, including the logo design, instructional layouts, and informational materials used during vocational orientation sessions. My role involved creating clear visual compositions, typographic hierarchy, and layout systems that help communicate processes such as psychometric evaluations, orientation stages, and guidance activities for students.
The process required translating educational and psychological guidance frameworks into visual communication materials that could work across both print and digital formats. This experience strengthened my ability to design visual systems that support educational communication, ensuring clarity, coherence, and professionalism across institutional materials, presentations, orientation resources, and informational documents used during guidance sessions.
