Industry
Automotive / Digital
Communication
Client
Grupo Autouno – BYD
Service
Video Production
Date
2024
Developed for Grupo Autouno and its BYD dealerships in Mexico City, this project focused on creating educational audiovisual content supported by market research to improve customer understanding of hybrid and electric vehicle technology. The objective was to translate technical features and digital tools into clear, accessible visual communication that helps users better understand, adopt, and maximize the use of BYD vehicles and their mobile applications.
Approached the project primarily from a marketing and strategic perspective, involving market analysis, benchmarking, and evaluation of customer needs to identify opportunities for valuable content creation. Multiple factors were considered, including operational challenges faced by the new BYD dealerships managed by Grupo Autouno, such as delayed openings during my internship period, which limited the possibility of developing in-field content or experiential material.
As a result, alternative solutions were designed to address these constraints, leading to the creation of educational videos focused on demonstrating the functionality and benefits of mobile applications related to BYD vehicles. The content aimed to simplify user interaction with new technologies and improve customer understanding, helping both current and potential clients maximize their vehicle experience while supporting dealership marketing efforts despite operational limitations.
