Industry
Playing Cards
Client
Sunrise Cards
Service
Video Production & Editing
Date
2021
Sunrise CCMX is a documentary-style video project created to narrate the complete journey of the Sunrise playing cards, from initial concept and crowdfunding to production and worldwide distribution. The piece also reconnects the audience with the community behind the brand while expanding the story through new releases and collaborations.
Developed the visual direction and storytelling structure to communicate the evolution of the project, highlighting milestones such as ideation, Kickstarter funding, manufacturing, and global reach. The video integrates archival material, brand assets, and narrative sequencing to present a cohesive story of growth, community connection, and product development.
The final video combines documentary storytelling with dynamic visual pacing to create an engaging narrative around the Sunrise brand. Through cinematic shots, close-up product details, and carefully structured editing, the piece reinforces the identity of the deck while strengthening the connection between the brand, its community, and future product releases.
