Industry
Product Design
Client
Sunrise Cards
Service
Product Development
Date
2021
Sunrise Shine Edition explores a more vibrant and luminous interpretation of the Sunrise Cards identity, incorporating reflective aesthetics, bold color contrasts, and dynamic visual elements. The deck enhances the brand’s expressive range while maintaining functionality for both performance and collectors.
Led the visual development and creative direction of the edition, focusing on color exploration, graphic refinement, and product coherence across cards and packaging. The design aimed to create a striking visual presence while preserving usability for cardistry movement, handling comfort, and overall performance quality.
The project expanded the Sunrise product line by introducing a more expressive aesthetic variation within the brand ecosystem. It reinforced the visual language through bold contrasts and reflective elements while maintaining consistency across physical product design, packaging execution, and collectible positioning for the cardistry community.
