Industry
Product Design
Client
Sunrise Cards
Service
Product Development
Date
2019
Sunrise Debut Edition is a custom playing card project developed from concept to production, combining product design, visual identity, and creative direction. Inspired by light transitions and gradients, the deck explores a distinctive aesthetic language designed for both performance and collectors.
Led the project from initial concept to final production, overseeing product design, visual identity, and creative direction. The development process included Kickstarter campaign planning, production research, supplier sourcing, manufacturing coordination, and communication with international partners to ensure quality standards across every stage.
The final outcome reflects a vibrant visual identity inspired by sunrise tones, combining turquoise patterns with warm coral accents to create a fresh and dynamic deck. The design balances aesthetics and functionality, ensuring smooth handling for cardistry and performance while maintaining a distinctive visual appeal for collectors, enthusiasts, and everyday users.
