Industry
Product Design
Client
Sunrise Cards
Service
Product Development
Date
2021
Sunrise Logo Edition expands the Sunrise Cards identity through a refined visual approach focused on branding clarity and collectible appeal. The deck emphasizes minimal composition, strong logo presence, and color contrast, reinforcing the brand language while maintaining functionality for cardistry performance.
Developed the visual concept and branding system for the deck, refining logo application, color palette, and graphic composition to create a cohesive product identity. The design process focused on balancing aesthetic impact with usability for cardistry handling while ensuring clarity and consistency in visual performance.
The project strengthened the Sunrise brand ecosystem by introducing a recognizable product variation aligned with the original concept. It contributed to expanding the brand’s visual language while maintaining consistency across physical product, packaging, and market positioning within the playing card community.
